Released on the 30th January 2006, three months after the band's second album, this limited edition vinyl-only single was the last in a set of four released by Xtra Mile Recordings, all featuring two tracks by different artists associated with the label. Reuben's track on the single was 'Every Time A Teenager Listens To Drum And Bass A Rockstar Dies', their tongue-twisting epic lifted from VFVD, and it shared A-side duties with Frank Turner's 'The Real Damage', his first solo release since the break-up of Million Dead.
Although the idea was that this would be a proper single release, as it had been intended that Reuben would release a fourth single from the album after its release, it was only half-heartedly treated as such and didn't benefit from any real promotion. The single received little if any radio play and the absence of any budget for a video meant TV play was impossible.
Whilst not a success for Reuben, a look at the current artist roster for Xtra Mile and at the career of Frank Turner would suggest that this single was nonetheless a worthwhile venture.
Every Time A Teenager Listens To Drum And Bass A Rockstar Dies The band's longest single, chosen chiefly because of bullying from fellow band Engerica.
The Real Damage Frank Turner's first single, really a very good song indeed. It would later appear on his debut album and then, like Porkpie out of 'Desmond's', go on to star in its very own EP.
Although a video for the single was discussed with artists 'DuckEye', it never materialised due to time constraints and practical absence of any promotional budget.
It was considered that 'Nobody Loves You' could have been the fourth single taken from the album, although there were obvious worries about its length and solemn vibe.
Most people don't know that E.T.A.T.L.T.D.A.B.A.R.D was a single, partly because it had no video and received no airplay, but mainly because the band have never been very clear about it. Well it was.
All the singles in the set came with the same horrible artwork, but with a different letter of 'XTRA' filled in with one of four awful patterns. Ah, clever, eh? No.
Frank Turner's band Million Dead had been signed to Xtra Mile shortly after Reuben and although the bands only played a handful of shows together they were very well acquainted. Frank and Jim in particular became very good friends, and the paths of Frank and Reuben still cross frequently, not least because the bassist in Frank's live band is Tarrant Anderson, also tour manager for Reuben.
Frank came on tour with Reuben twice in 2005 to sell t shirts, joining them onstage every night of the album tour to 'sing' Karl Middleton's part in 'Alpha Signal Three'. He has since joined them onstage to sing bits of various other songs, most notably 'Deadly Lethal Ninja Assassin', from the band's third album, which features not only his vocals but also a dramatic performance in the accompanying video.
Jim has been known to return the favour by grudgingly performing acoustic sets at some of Frank's shows.